Reasons for the failure of large companies after their great success

Research indicates that customer loyalty is more important than the product itself, and it's what motivates customers to buy from you repeatedly. Numerous practical experiences have proven this to be true.

You might try a barber for the first time, but when you find that he understands what you want on every visit, you'll keep coming back. Then, the reason for your return won't be the haircut itself, but the trust that has been built between you.

While the cornerstone lies in innovation and marketing, or what is known as "innovation marketing," innovation gives a project a reason to exist, while marketing gives people a reason to remember it. Some might think that once a company becomes well-known, it no longer needs advertising, but reality proves otherwise.

The world's largest brands, despite their widespread fame, never stop allocating a marketing budget to ensure their brand remains firmly in the customer's mind and maintains its level of popularity, preventing competition from other companies. People naturally tend to follow trends. We all know that McDonald's and KFC aren't necessarily the best in terms of food delivery, but consumers don't always choose the best product. They often choose the product that is most readily apparent and most relevant to their needs at the right moment. Innovation creates value, while marketing creates presence, and maintaining that presence is what preserves a brand's position in a constantly changing market.

The idea of ​​stopping advertising will negatively impact sales and, in the face of competition, could cause your brand to fade from consumers' minds and desires for that product.

Canceling the marketing budget = Stopping sales

You must also know and study your customers. When creating an advertisement, you need to know your customers, the segment you want to target (male or female), the neighborhood, and who has interests that match what you offer. Knowing your customer is what helps you offer them a unique deal.

Many companies resort to various marketing methods. You've probably seen countless marketing videos promoting product discounts... but after going shopping, you often find that the discounts apply only to a limited number of products, which are actually cheaper than what's available elsewhere. This strategy is called "Loss Leader"—selling at a loss by offering a lower price. However, the real goal is to attract more customers. At the same time, consumers will be more likely to buy other products, even if their prices are the same as other stores, because the lower price of the lower-priced items covers the difference.

Many are deceived by advertisements and widespread marketing. Customer loyalty, however, lies in how you treat customers and the credibility of what the business owner offers.

I recommend getting the book that will change your way of thinking about money and investing: "The Road to Success in the Swamp of Loss." It doesn't just provide theoretical information; it opens new horizons in financial awareness and gives you a deeper understanding of investing and building the mindset that leads to success.

The second step is to make the process clear and simple: define when and where it should be done, and minimize any surrounding friction. What we find easy, we repeat, and what we repeat becomes our identity.

Finally, measure only what matters. Honestly tracking one metric is better than a dashboard you ignore. Consistency trumps perfection every time. By Noah AL-Zakwani